Rent Plus Subscription
Product Designer, Subscription Service · Avito · Oct 2025 – Mar 2026
A subscription service for long-term rentals, 0→1
Rent Plus is a subscription for people looking for a long-term rental. It wasn’t always that. When I joined, Rent Plus was a bare-bones MVP with no team, and it wasn’t making any money. My job was to figure out what the product should be, how it should sound, and how it would earn.
The answer came from an unlikely place. Some dating apps hide part of their profiles and let a paid tier reveal them. I wondered if that idea could work for flats, and that’s how Secret Listings started. I came up with it, argued for it inside the team, and turned it into something we could actually test. A subscription opened up three things: secret listings, direct contact with landlords, and unique flats straight from owners.
In two months, we took Rent Plus from zero to a working MVP. In the pilot A/B test it grew revenue by 130%, 3.5× the planned uplift. After that, I defined the product vision and designed the buyer experience up to the paywall, and found the tone of voice and visual style that made a paid offer feel clear rather than pushy. From there I took on two more streams: the subscriber flow, for people who had already bought, and the seller flow for property owners.
Impact
- Brainstormed, pitched, and sold the team on an idea that became the foundation of the product
- Took the product from zero to a launched MVP in two months; the pilot A/B test lifted Rent Plus revenue by 130%, 3.5× the planned uplift
- Defined the tone of voice and visual style, so a paid offer reads as clear rather than pushy
- Built both sides of the paid experience from scratch: the buyer flow from first look to the paywall, and the subscriber flow for people who had already bought, which did not exist before
- Designed the seller flow from scratch to bring in owner-supplied listings, and grew buyer-monetization revenue by 161% from the MVP
- Proposed ways to handle the PR risks that came up during the project
Links
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This project is under NDA.
Happy to walk you through it on a call.
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